Leadstar Media has taken a step forward in its global expansion plans, launching My Betting Sites in Ireland, the 10th market entry for the sportsbook comparison site. 

The site will provide information around verification processes and payment options in the Irish betting and gaming space, as well as sport-specific guides so bettors can compare operators’ offerings. 

Additionally, My Betting Sites’ Ireland version will also feature an overview of regulatory developments in the country, as legislators move forward with an overhaul of the national gambling framework – which will see the launch of a new regulatory body next year.

“My Betting Sites is performing well in some very competitive markets, catering to the online betting needs of punters in many parts of the world and we see no reason why we can’t do the same in Ireland,” said Leadstar’s Product Director, Jacob Ljunggren.

“We’ve been following the online gambling industry in Ireland for some time and now we’re active, we look forward to becoming the go-to source for reviewing and comparing top licensed Irish online bookmakers.”

Leadstar launched the Irish site with the intention of offering lead generation, as well as ‘reliable and accurate information’ surrounding online betting regulations.

My Betting Sites is described by the firm as ‘one of the most important’ in its wider product portfolio, having been established in Australia, Canada, Ghana, India, New Zealand, Nigeria, South Africa, Kenya and the UK.

Ljunggren added: “The Leadstar way involves taking our users on a journey and leaving no stone unturned in ensuring online betting is fun but also safe. Educating users on the rules and regulations of the industry is a big part of what we do.”