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Innovative live dealer and betting games studio BetGames has announced the launch of a new product vertical, Game Shows, in tandem with a landmark agreement with sports betting and gaming group, Entain. 

The collaboration between Entain and BetGames brings forward a unique live game show, which provides customers with an unrivaled experience set within a state-of-the-art studio.

As part of this landmark deal, BetGames will provide Entain with a total of three bespoke and unique gameshows, with the first, Starzle, kicking off the partnership and giving the group access to the industry’s first premium number-themed game show.

The products will be accessible across Entain’s renowned brand portfolio, with a direct integration onto Ladbrokes’ platform launching the partnership.

Game Shows is an innovative new product featuring state-of-the-art technology that has been optimized for the Ladbrokes brand. The new vertical will introduce the industry-first number-themed game show, with a mix of both number-themed mechanics and card-based elements. Combining the ever-popular number draw mechanic with the drama of earning higher multipliers at the turn of a card, this bespoke game is sure to have broad appeal.

Entain is one of the industry’s largest sports betting and gaming groups, operating in both online and land-based sectors. The company’s extensive list of popular brands includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala, and PartyCasino.

The launch is an integral part of a series of developments that will see 2022 become the strongest launch year in the company’s history. BetGames is also set to expand its offered verticals from one to three, simultaneously enhancing its proposition and widening its reach.

About BetGames

BetGames creates class-leading live dealer fixed-odds betting games.

Recipient of the 2019 SBC Award for “Rising Star in Casino Innovation”, as well as “Live Casino Supplier of the Year” and “Leader of the Year” at the 2020 SBC Awards, the company has a client base of multiple tier-one operators, including Betway, Hollywoodbets, and Parimatch.

Founded in 2012 and headquartered in Vilnius, Lithuania, with an additional Malta-based hub, the company now has a team of over 300 dedicated experts. It is certified across numerous regulated markets, including the UK, Malta, Latvia, Lithuania, Estonia, Bulgaria, and South Africa.

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